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Bold impressions: Innovating the entertainment experience
February 16, 2017 @ 5:30 pm
Have you ever wondered what went into the entertainment experience of a Paul McCartney or Cirque du Soleil traveling show? Or how CBS or Nike promote their visions? This talk offers a fascinating, behind-the-scenes look into creating immersive entertainment for Grammy Award-winning artists such as the Rolling Stones, compelling product releases by Fortune 500 companies such as Apple, visual supplementation to music festivals such as Coechella and cultural festivals such as Burning Man, and surreal experiences such as those lining the Las Vegas Strip. Introducing this new generation of entertainment and its electrifying capabilities are Soren West and Shaun Clair. West is the CEO of ATOMIC and an Executive Producer of major events. His list of clients includes Turner Broadcasting, Viacom, CBS, Target, the NFL and Nike. Clair is the VP at Clair Global and specializes in applying new technologies for unique product offerings and has worked with the likes of Bon Jovi, Billy Joel, American Idol, Jay-Z, Sting and many more. Together these two entertainment industry experts and innovative thinkers will explore how a new generation of entertainment is driving industries to new heights and how the advent of new technologies may influence entertainment experiences of the future.